We’ve surveyed over 6000 trucking companies for the last several months…and the demand for recruiting drivers is on the rise. Here are the results, as well as some ideas you can do to stay ahead of it.

Since August 1, 2024:

Companies currently hiring drivers

has increased 15.1%*

Companies with empty trucks are up 15.03%*

*compared to April 2024 - July 2024

More companies are also reactivating their advertising services and increasing ad budgets to keep up with demand.

This points to a tightening market where finding quality drivers will be more difficult and will get more expensive as time goes on.

What Can You Do About it:

• Gather cheap leads while you can: cost per lead remains significantly cheaper than it has been in years past in most geographical markets. That makes now a fantastic time to start—or expand—your recruiting efforts and your driver database.

• Always be recruiting: the most successful companies at recruiting that we have worked with may as well tattoo this on themselves. It is a core principle of success that they have adopted. If you are always recruiting, you will ALWAYS be on the front end and staying ahead of trends like this.

• Store your database: but what if I don’t have a spot for the drivers? (we hear this a lot). Our recommendation is to upgrade drivers when the opportunity arises, or just be building your wait list of drivers. As recruiting gets more difficult as the demand for drivers continues to increase, having your own database of drivers will be like having a gold mine.

By recruiting always and building a strong database of potential driver leads, you gain the advantage of controlling your own advertising without solely relying on advertising platforms or crowded job boards.

The effects of your own database

Many of our clients will send out mass texts to their database - on average, about 8% of your leads will schedule an interview when contacted. This proactive approach not only saves you from scrambling to find drivers at the last minute and having to overspend on advertising. It also ensures you're not missing out on qualified candidates when they’re ready to make a move.

Take Control of Your Recruiting Strategy

While the market is still favorable, now is the time to build your database and secure your driver pool. M3Traffic can help you navigate these trends and make the most of your recruiting efforts.

Our tools are designed to help you find the most qualified drivers in your market, without just recycling the same job hopping candidates that every company is trying to hire. Ultimately this will lead to reducing your cost per lead and streamlining your hiring process.

Whether you’ve worked with us before, or have just heard of us - schedule a demo today to see how we can help you stay ahead of the recruiting curve and ensure your trucks keep rolling.

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